Scheduling Facebook Page Posts

Did you know that you can schedule posts on your Facebook Page? 

Last year Facebook made some changes to their site and one handy feature they implemented was giving user's the ability to pinpoint posting dates and times for their updates.

If you haven't tried it out yet, next time you have something to post, insert your content and then select the clock icon. Update the year, month, date & time and press the schedule button. Facebook will confirm the publication date and propose that further modifications can be made through the Activity Log.

To access your Page’s Activity Log, select the "Edit Page" button (top right) and then select the "Go to Activity Log" from the sub-menu. Look through the list for the posting you want to adjust, on it's far right select the check-mark and then choose to either "Change Time," "Publish Now," or "Delete Post." Unfortunately, Facebook has still not added an "Edit" option to assist user's with minor data entry problems.

Feel free to like our page on Facebook while you’re there :-)

Communicating on the Web

Remember you are always competing for reader attention, so keep these 5 important points in mind when writing for the Web

#1 - You only have 4 seconds!

• Consider who you're writing for and what they're looking for.
• Most online readers are on a mission, so craft content around your readers' needs.
• Think about problems they are trying to solve, or questions they might have. Offer them something useful and they may read on to learn more about what you have to say.

#2 - Keep it short, Interesting

• Short sentences, paragraphs and pages make the most of the four-second window, but don't lose your message.
• Be specific, and make it meaningful for your audience. Evoke Emotion.
• Add Pictures
• Demonstrate your products benefits

#3 - 80% of Web Users Only Scan Web Sites (they are looking for Value)

• Don't assume people will read your story straight through.
• Help readers Spot Information Quickly; organize your content with subheads, bulleted lists and boldface type.
• Add interesting content, BEYOND the main message. (If you're marketing a farm, add some recipes related to the products being sold)

#4 - Write for SearchERs' First, Search Engines Second

• Identify words your target audience uses
• Apply those words in headlines, links and boldface type. Be sure to repeat them in your web copy when appropriate.
• Maintain a natural flow and tone in your writing or you will lose your readers.

#5 - Engage your Readers - They are Multitasking; you do not have their Undivided Attention!

• Place the most important information they are looking for first
• Use natural language in your copy.
• Test it:  If you read your content out-loud and it sounds strange, they will think so too!
  You may need to rework it!

 
Happy Writing!

Social Media Planning 2012?

Where do we start?

How can a Social Media Business Analysts help with this project?

BRing in the New Year with HR & Social Media Administrative support from DEN Consulting

Will you be working through the holidays this year? 

Could DEN Consulting help you get caught up?

DEN Consulting can provide quality assistance without the hassles of hiring an employee:

• We can provide Human Resource, Administration & Web related services.

• We can create you Social Media profiles.

• We can help you get Organized and start the New Year on the right track.

We are highly organized, deliver professional results and focus on customer satisfaction.  

Outsourced HR Admin & Social Media?

We work for you as an independent contractor, not as an employee. Our goal is to get to know your firm and provide business support where you need it, when you need it. 

Relationships are important to us

We will dedicate time and energy to professionally complete your projects because we want you to call on us again and again.

Technology Today 

Whether we are across the street or across the country, projects and tasks can be completed by email, internet or phone from our office. Our services are available almost anywhere using internet technologies. If you happen to be one of our local clients, face-to-face meetings as well as on-site visits can be scheduled. 

Cost Savings? Not convinced an External Contractor can help your firm?

We can provide you with the quality, expertise and dedication your firm is looking for. Why not try out our stability retainer, the cost is minimal and you will get to know us and see the skills DEN can offer. Our fees are manageable, can be budgeted and best of all they are a business expense (deductible).

When evaluating costs be sure to consider the costs associated with an in-house Human Resource, Website & Social Media professional. Salary is only part of the equation; with benefits, training, vacation and taxes; costs of an in-house employee almost double.

How do you benefit by this arrangement?  

• You pay for services only when you need them 

• You get experienced, trained professional support right away.

You do not have to provide: 

1. Office Space
2. Office Equipment
3. Employee Benefits
4. Training
5. Payroll Taxes (EHT, CPP, EI) 
6. Vacation Pay 

Whats to loose? Why not call us at 226-225-4987, or visit our website to start your New Year off right!

Is Social Media Working for you?

DEN Consulting works with business's to deliver Social Media strategies they can carry forward. We can develop your web presence, update your strategies, or guide you as you take your first steps in the online social media world.

DEN Consulting offers:

1. Facebook, LinkedIn, Twitter and Blogging profile development.
2. Digital Strategy Action Plan (vision, goals, opportunities and initiatives) development.
3. Project Management for Web Design
4. Creative marketing copy development.
5. Industry and Market Research & Analysis

DEN Consulting offers a wide variety of outsourced service options so please contact us to discuss how we can support your specific business needs.

http://www.den-consulting.com

Why Shorten Your Twitter Name?

Twitter messages allow only 140 characters, so short User-Names make sense. If you did not realize that the length of your username would impact your message length, don't worry. You can follow these steps to update your account: 

Step 1: Sign in to your Twitter Account

Step 2:  Select "Settings (upper right)."

•  A new page opens, displaying the "Account" tab, 
  

Step 3:  Select "Username Field (second field, top left)."

• Update with your preferred shortened name.
• Twitter will warn you about name availability

Step 4:  Scroll down to the bottom of the page and select "Save" (blue button)

Followers will be automatically updated with your new twitter name once your changes have been saved.

Step 5: Lastly, if you want to ensure other people do not re-use your OLD Twitter User Name, you will need to register it again under another e-mail account. This will make it "Not-Available" when people propose their new User Names.

If you connect to Twitter with other applications, you will need to update your credentials on those applications with your new User Name.(eg. Hootsuite etc.)

Business Analysts & Social Media?

What does a Business Analyst do?
 1 - A Business Analyst looks at problems, assesses the situation and comes up with solutions. They look at People, Process and Technology when they solve problems or innovate methods.

• Business Analyst's are curious so they ask questions that lead to discovery of the facts (known & unknown),
• Business Analyst's document and analyze the information gathered. 
• Business Analyst's put the information into a readable format that both business and technology teams can  understand and act upon. 

2. A Business Analyst Dives into the details, they explore what could be and they discover the truth.

• Business Analysts are pasionionate about the details, they are curious.
• Business Analyst dive into project recesses, they look for opportunities to innovate.
• Business Analysts are tenacious. They ask many questions, searching for clarification, educating themselves and others along the way, focusing directly on project success..
• Business Analysts use words, pictures and prototypes to assist management with making fact based decisions.

3. A Business Analyst documents processes for clarity, review, impact and decision making

• Business Analysts document, document and document
• Business Analysts absorb, categorize and communicate information in clear simple terms.

 4. A Business Analyst presents information to diverse audiences

• Business Analysts sit on the fence directly between Business Cultures and Technology Cultures
• Business Analysts take all the facts (Business & Technology) and fashion them into documents that both non-business and non-technical people can understand. 
• Business Analysts create diagrams and presentations that identify how new processes will work based on project scope and requirements defined at the onset.

Why hire a Business Analyst for Social Media Projects?

A Business Analyst can keep the project team on track, ensure that scope, requirements, process details and project milestones are visible and followed every step of the way.


Social Media Project Teams include personnel from various business streams like:  Interactive Designers, Creative Designers, Lawyers, HR, Marketing, Advertising, Technical Architects, Infrastructure Architects, Testers, Project Managers, Customers, Business Users etc.

Think about these roles working together to deliver a Social Media Project. A Business Analyst could filter and distinguish the necessary project steps, making them visible, so the team can achieve a successful project roll-out.