Business Analysts & Social Media?

What does a Business Analyst do?
 1 - A Business Analyst looks at problems, assesses the situation and comes up with solutions. They look at People, Process and Technology when they solve problems or innovate methods.

• Business Analyst's are curious so they ask questions that lead to discovery of the facts (known & unknown),
• Business Analyst's document and analyze the information gathered. 
• Business Analyst's put the information into a readable format that both business and technology teams can  understand and act upon. 

2. A Business Analyst Dives into the details, they explore what could be and they discover the truth.

• Business Analysts are pasionionate about the details, they are curious.
• Business Analyst dive into project recesses, they look for opportunities to innovate.
• Business Analysts are tenacious. They ask many questions, searching for clarification, educating themselves and others along the way, focusing directly on project success..
• Business Analysts use words, pictures and prototypes to assist management with making fact based decisions.

3. A Business Analyst documents processes for clarity, review, impact and decision making

• Business Analysts document, document and document
• Business Analysts absorb, categorize and communicate information in clear simple terms.

 4. A Business Analyst presents information to diverse audiences

• Business Analysts sit on the fence directly between Business Cultures and Technology Cultures
• Business Analysts take all the facts (Business & Technology) and fashion them into documents that both non-business and non-technical people can understand. 
• Business Analysts create diagrams and presentations that identify how new processes will work based on project scope and requirements defined at the onset.

Why hire a Business Analyst for Social Media Projects?

A Business Analyst can keep the project team on track, ensure that scope, requirements, process details and project milestones are visible and followed every step of the way.


Social Media Project Teams include personnel from various business streams like:  Interactive Designers, Creative Designers, Lawyers, HR, Marketing, Advertising, Technical Architects, Infrastructure Architects, Testers, Project Managers, Customers, Business Users etc.

Think about these roles working together to deliver a Social Media Project. A Business Analyst could filter and distinguish the necessary project steps, making them visible, so the team can achieve a successful project roll-out.